GM Military Discount at Emich Chevrolet: Chevy Offers for Colorado Service Members
Last updated September 29, 2026 | Emich Chevrolet, 2033 S Wadsworth Blvd, Lakewood, CO | Serving Buckley, Fort Carson, Peterson, Schriever and the Air Force Academy
Colorado is home to one of the largest military communities in the country, from Buckley Space Force Base in Aurora to Fort Carson, Peterson and Schriever in the Pikes Peak region. If you serve, have served, or are married to someone who does, GM’s Military Appreciation offer takes money off most new Chevrolets, and Emich Chevrolet applies it on top of our own online discount. Here is who qualifies, what it is worth and exactly how to use it.
Quick Answer
The GM military discount is a $500 total cash allowance on most new Chevrolet models for eligible active-duty members, Reserve and National Guard members, veterans, retirees and their spouses. You verify your status online through GM’s Military Appreciation program (ID.me verification), then present your offer at the dealership. At Emich Chevrolet it is applied in addition to the Emich discount shown online and most national retail offers, but it cannot be combined with other GM affinity programs such as the First Responder, Educator or Supplier offers.
Shop New Chevrolets With Your Military Offer
Browse our full new inventory online, then bring your GM military verification to Emich Chevrolet in Lakewood.
Who Qualifies for the GM Military Discount?
GM’s Military Appreciation program covers every branch of the U.S. Armed Forces, including the Army, Navy, Air Force, Marine Corps, Coast Guard and Space Force. Eligibility is set by GM and confirmed during online verification.
| Group | Eligible? | What to have ready |
|---|---|---|
| Active duty | Yes | Verification through GM’s program (ID.me) |
| National Guard and Reserve | Yes | Verification through GM’s program (ID.me) |
| Veterans | Yes | Verification through GM’s program (ID.me) |
| Military retirees | Yes | Verification through GM’s program (ID.me) |
| Spouses of eligible members | Yes, under GM’s program terms | Sponsor’s verification details |
How Much Is the Chevy Military Discount Worth?
Chevrolet lists the military offer as a $500 total cash allowance on most models. It is applied to the price of a new vehicle, and at Emich Chevrolet it comes on top of the Emich discount shown on each new vehicle online. Eligible GM national retail offers, such as bonus cash or special financing, can often be added as well, depending on each offer’s terms.
| Offer or program | Combine with the GM military offer? |
|---|---|
| Emich Chevrolet online discount | Yes |
| Most GM national retail offers (bonus cash, special APR, lease cash) | Usually yes, depending on each offer’s terms |
| Colorado EV tax credit on an eligible EV | Yes, it is a state tax credit, not a GM offer |
| GM First Responder, Educator, College or Supplier offers | No, only one GM affinity program per purchase |
| GM Employee pricing | No |
Buying an EV? The military offer and Colorado’s EV tax credit are separate, so they can both apply. See our Colorado EV tax credit guide for 2026 and 2027 amounts.
How to Use the GM Military Discount at Emich Chevrolet
Serving Colorado’s Military Community
Emich Chevrolet is a family-owned Chevy dealer in Lakewood, a straight shot from Buckley and a comfortable drive up I-25 from the Pikes Peak region. Approximate drive times in normal traffic:
| Installation | Location | Approx. drive to Emich Chevrolet |
|---|---|---|
| Buckley Space Force Base | Aurora | About 30 to 40 minutes |
| U.S. Air Force Academy | North Colorado Springs | About 1 hour |
| Peterson Space Force Base | Colorado Springs | About 1 hour 15 minutes |
| Fort Carson | South Colorado Springs | About 1 hour 25 minutes |
| Schriever Space Force Base | East of Colorado Springs | About 1 hour 35 minutes |
Coming from the Springs? Our guide for Colorado Springs Chevy shoppers covers routes, EV range for the I-25 round trip and how to make the visit count. Stationed at Buckley? See our Aurora Chevy dealer page.
Popular Chevrolets With Military Families
Frequently Asked Questions
How much is the GM military discount on a Chevy?
Chevrolet lists the military offer as a $500 total cash allowance on most new models. Eligible models and amounts are set by GM and can change, so we confirm the current offer on your specific vehicle.
Who is eligible for the Chevrolet military discount?
Active-duty members, National Guard and Reserve members, veterans and military retirees from all branches, along with spouses of eligible members under GM’s program terms. Eligibility is verified online through GM’s Military Appreciation program.
Do veterans qualify for the GM military discount?
Yes. Veterans are eligible for GM’s Military Appreciation offer after verifying their service online.
Can I combine the military discount with other Chevy offers?
Yes, with most GM national retail offers and the Emich discount shown online. It cannot be combined with other GM affinity programs, such as the First Responder, Educator, College or Supplier offers, or with GM Employee pricing.
Does the military discount apply to Chevy EVs?
The offer applies to most new Chevrolet models, and it is separate from Colorado’s state EV tax credit, so an eligible buyer can benefit from both. We confirm eligibility on the specific EV you choose.
How do I verify my military status for the GM offer?
Visit GM’s Military Appreciation website, select Chevrolet and complete verification through ID.me. Then bring your verified offer to Emich Chevrolet when you buy.
Thank You for Your Service
Call our sales team at (303) 416-5725 or visit us at 2033 S Wadsworth Blvd in Lakewood. Open Monday through Saturday, 9 a.m. to 7 p.m.
GM Military Appreciation offer terms, amounts and eligible vehicles are set by General Motors and may change without notice; not available with some other offers. Take new retail delivery; see Emich Chevrolet for details. Drive times are approximate and vary with traffic and weather. Towing figure applies to properly equipped Silverado 1500 models; see Chevrolet for details.