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Our Reviews
TLDR; used car buying experience was good. Typical Dealer experience. Tony met me on the lot with a firm handshake and a warm greeting. We went back to his office and talked through what I was looking for. Before I knew it, he was pulling around a vehicle that had all of my must have features with none of the frills I didn't. Solid walk through of features and a decent test drive, though the route didn't have anything outside of slow city driving. No real suspension testing speed bumps, corners to feel body roll, or even solid areas for acceleration and breaking. I was fairly confident in wanting the vehicle before the drive, but if that's something that makes or breaks a vehicle for you, maybe request a longer route. Tony went to bat for me in getting a trade in value lined up sight unseen. It was a little lower than Carvana had quoted, but dealerships have to cover themselves as well. I give Tony a very solid 5/5 stars. The next day I brought the vehicle I was trading in down, and we switched over to finance. This is where Nora took over. She was pleasant, did a good job establishing rapport, and even found a bank with a lower interest rate. Sadly, this is where the upselling comes in. After a few minutes, the screen flips around with all the add-ons. Window tint, ceramic coating, tire warranty, repair warranty, etc. Its laid out with the most expensive bundle of things on the left, and then less expensive bundles going to the right with your potential monthly payments at the bottom. There is NO option for no bundles on the screen, and you have to request to see that price with a different screen. Nora did a good job explaining all the things in the buddle. Going from Tony who picked up on no frills with the vehicle to Nora being forced to offer me a list of bundled frills in the software was a bit jarring. It also put me in the habit of saying No to things over and over again. By the time we got down to the hard sell on the extended warranty at the dealer pricing discount (sales tactic) that's only available right now (scarcity sales tactic) followed by a long silence (sales tactic), I wasn't in an agreeable mindset. She was just doing her job, and did an excellent job running through the salesman's playbook. I don't fault her at all, and mostly blame the software for setting her up to not make those sales. Corporate dealerships gotta corporate dealership. Emich Chevy did good, staff was friendly and professional. 5/5 to Emich. If big Chevrolet sees this, having an opt in sales experience rather than starting me off with opting out would have had me asking about adding the extended warranty and the clear bra, rather than starting by saying no to tires. Chevy buying experience 4/5.
I have not bought a vehicle from emich yet, but I have been working with Tony in sales via phone/text , he is very knowledgeable & responsive with all my questions, He is not pushy , he just feeds you with all the information you need & tells you he looks forward to helping you with your purchase, very impressed so far !
Victor and Christofer are both great to work with, highly recommend.
Fantastic process from start to finish. Our sales rep was wonderful and this was our second car with Emich. We will definitely be back!!
The best experience ever. Very friendly took good care of me. Got me through m the perfect car was ready when I got there fast and easy.
Gideon was so nice, polite and knowledgeable. Our family has purchased 3 or 4 cars from there over the past 6 years. This was the first time I dealt with Gideon and was impressed. Great customer service!
Always a good experience!
Great experience and customer service. Enjoyed working with Cliff and I was impressed with his attention to detail.
Took our Corvette in for an oil change and left with a new truck for our fleet. Michael greeted me as soon as I entered the showroom. I explained to him that I wasn’t looking to buy a vehicle that same day, but I was interested in looking into trading in my Silverado for a new Colorado. They didn’t make me feel pressured into doing anything I didn’t want to. They paid high dollar amount for my truck and this allowed for me to be able to trade in my vehicle for a new Colorado 2026 ZR2. Thank you to the rest of the team for making this a seamless process, I will be coming back for more vehicles down the line. -Miguel
The service department leadership has turned around is a very positive way.
My pontiac Torrent drove onto the tow truck and ran fine but had a ll the warning light illuminated. for $700,00 I got back a thing that would barely run and still had all it's lights on
Angel was the man that made it all happen! Sawyer was very informative with EV knowledge. Nora sign sealed and delivered it home. A+ team all around. I highly recommend stopping in for your next car deal.
Excellent service with no drawn out xxxxxxxx. I stated what I wanted, they found the vehicle and sold it to me. Perfect transaction and got me the registration papers in a week! Unheard of. Tony my sales rep was perfect.
I really appreciate the assistance of Emich Chevrolet, namely their salesperson Angel and their Finance Manager Nora. They helped my husband and me get into a new EV with a great deal and their team took extra time to share valuable information on EVs from other experienced owners. Sawyer, a store manager, took time to meet with us himself to discuss the process in more detail and included his own experiences as an EV owner. It was an excellent experience all around. Thank you to their amazing team.
It’s an amazing team you guys have built it made me feel noticed and appreciated
Emich Chevrolet: Denver's Family-Owned Chevy Dealer in Lakewood, CO
Denver-area drivers have trusted Emich Chevrolet for new and used Chevrolets, financing and factory-certified service for decades. Our family-owned Chevy dealership in Lakewood sits on South Wadsworth Boulevard, minutes from downtown Denver, Littleton, Golden and Arvada, with more than 150 new Chevrolet trucks, SUVs and EVs in stock, a large selection of pre-owned vehicles and a service department open six days a week.
A Family-Owned Chevy Dealer With a Century of History
The Emich story started in 1922, when Fred Emich opened a Chevrolet dealership in Chicago after World War I. Four generations later, the family runs Emich Automotive, a group of Denver and Boulder dealerships built on the same idea: treat customers like neighbors, because they are. Decisions about pricing, service and how we treat people are made here in Colorado by the family whose name is on the building, not by a distant corporation.
Giving Back Through Emich Cares
Emich Cares is the charitable arm of the Emich family of dealerships. Since 2022 it has given more than $300,000 to organizations serving Denver, Boulder and surrounding communities, including SafeHouse Denver, Denver Urban Gardens, the Denver Children's Foundation, the Morgan Adams Foundation, the Colorado PGA REACH Foundation and Project I See You. Every Emich customer is part of that work. Learn more at EmichCares.org.
New Chevrolet Trucks, SUVs and EVs in Stock
Whether you commute on I-25, tow a camper over Kenosha Pass or haul gear to the ski hill, our inventory covers the full Chevrolet lineup. Every new vehicle online shows the Emich discount and current GM offers, so you can see real numbers before you visit.
Denver's Chevy EV Experts
Colorado ranks among the nation's leaders in EV adoption, and our team works with electric Chevrolets every day. We help you compare range, charging and cost, and we make sure you get every incentive you qualify for, including Colorado's EV tax credit, which rises to as much as $4,500 in 2027. Start with our Chevy EV buyer's guide or the 2027 Chevy Bolt, which starts at $28,995.
Chevy Service, Parts and Financing Under One Roof
Our Chevy service center is staffed by GM-trained technicians using GM Genuine Parts and ACDelco parts, with service hours Monday through Friday from 7 a.m. to 6 p.m. and Saturday from 8 a.m. to 2 p.m. Book an oil change, check your maintenance schedule or get windshield repair. Our finance team works with a network of lenders to find a loan or lease that fits, and you can apply online, value your trade and browse current Chevy lease and purchase specials from home.
Serving Denver and the Front Range
Emich Chevrolet serves Chevy drivers from across the metro area and beyond. Active duty, veterans and military families can use the GM military discount on most new Chevrolets.
Emich Chevrolet FAQ
Where is Emich Chevrolet located?
Emich Chevrolet is at 2033 S Wadsworth Blvd in Lakewood, Colorado, about 20 minutes from downtown Denver. Sales is open Monday through Saturday from 9 a.m. to 7 p.m.; call (303) 416-5725.
Is Emich Chevrolet family owned?
Yes. Emich Chevrolet is part of Emich Automotive, a fourth-generation, family-owned dealer group whose roots in the car business go back to 1922.
Does Emich Chevrolet sell used cars?
Yes. We sell pre-owned vehicles of every make, including certified pre-owned Chevrolets, and we buy cars even if you are not buying from us.
Does Emich Chevrolet service Chevrolets bought elsewhere?
Yes. Our service department maintains and repairs all Chevrolets, including EVs, no matter where they were purchased.
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Lakewood, CO 80227
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